Firmly on the road to mainstream success, JERUB appeals to fans of Cat Burns, Tom Grennan and Lewis Capaldi. Born in Nigeria before moving to Nottingham aged 10, the rising artist first made an impact in 2021 after he was shortlisted as a finalist in BBC Radio 1’s Live Lounge Introducing talent search, standing out from over 10,000 entries. Going from strength to strength ever since with a performance for The King ticked off the list, he’s received widespread press support from the likes of Wonderland, Noctis and Notion, while he’s appeared on many national TV programmes including BBC Morning Live, Laura Whitmore’s Breakfast Show, Sunday Brunch and Lorraine on ITV. With heavy playlist support also coming from Spotify and Apple Music, high praise from BBC Radio 1 and over 200 UK regional playlist additions, JERUB is a serious one to watch who’s showing no signs of slowing down.