BDi Music has signed rapper and poet Dan Whitlam to an exclusive worldwide publishing deal.

Signed to Needwant for records, Whitlam has almost 170,000 monthly listeners on Spotify, with breakout single Juliette having amassed more than 2.5 million streams on the platform, following viral success on TikTok.

Other singles include Julia Church collaboration Satellite,Young Minds, Lights Down and Quick Intimacy.

Whitlam has earned praise from artists including Fred Again.. and Arlo Parks.

His recent UK tour sold out venues including London’s Koko. Whitlam will embark upon a debut European tour and a North American run throughout October and November 2025, after headlining his largest UK show to date at London’s Roundhouse.

Beyond music, Whitlam has been referred to as “Gen Z’s poet laureate”. He was named resident poet of fashion brand Hermès, and recently lent his voice to the NFL and YSL Beauty’s Abuse Is Not Love campaign.

He has signed a deal with book publisher Bonnier for a poetry collection that will also be released as an audiobook.

Dan Whitlam said: “I’m really excited to have signed with BDi. From the beginning, they’ve understood what I’m trying to do and believed in the direction I want to take my music. It feels like the right team to grow with, and I can’t wait to see what we build together.”

Sean Brosnan, MD of management firm Material Music, said: “I couldn’t imagine a better home or a more like-minded group of people to be working with than at BDi. Dan is a unique talent, and with this team I feel we have the right partners to bring his artistic vision to life and realise the global potential I know he will achieve in the years ahead.”

James Paterson, BDi Music A&R, said: “Dan is a truly inspiring artist whose ability to blend his poetry and rap into such honest and resonant music, makes him a voice of a generation. I’ve been a big fan of his for a while, so to now call him both a friend and a creative partner is something really special. I’m delighted that he and his management team have chosen BDi to be his exclusive music publisher moving into this next chapter of his journey.”

Sarah Liversedge, BDi Music founder and MD, said: “I’m delighted that Dan and his team have chosen BDi as their publishing partner. I have witnessed audience members fainting due to the power of Dan’s live performance and lyrical story telling. It really does feel like the start of something magical – he is a star in the making.” 

PHOTO: (L-R) Ben Foulston (Lawyer, Clintons) , Sarah Liversedge (MD, BDi Music), James Paterson (A&R, BDi Music), Dan Whitlam, Morgan Griffiths (Management Assistant, Material Music), Sean Brosnan (MD, Material Music)